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USPS Wasted Our Money On Armstrong

January 15, 2013

USPS

We’ve all heard more than enough of Lance Armstrong and his doping scandal. What we haven’t heard enough of, or much at all, is the scandal behind the scandal. It’s right there up front on Lance’s shirt, but nobody seems to notice. I’m talking about the fact that the United States Postal Service lost $15.9 billion in 2012 yet still found millions of dollars to sponsor Armstrong’s cycling team. Now THAT is scandalous when the price of postage keeps rising, post offices are closing, and Saturday delivery is on the chopping block. The Postmaster General, Patrick R. Donahoe, even went to Congress with hat in hand begging for a bailout, while the USPS was already squandering taxpayer dollars on such frivolity.

It’s impossible to tell how much of a return the USPS gained from all that expensive advertising, but my guess would be zero. Everybody already knows the postal service, and those that need its services will use them. Having the logo displayed during the Tour de France would not cause anyone who doesn’t need such services to use them. Such waste is reminiscent of Bank of America squandering millions for the naming rights of the Carolina Panthers’ stadium in Charlotte while their stock values were plummeting and they were increasing fees on customers.

Much of the advertising dollars spent by big companies might as well be flushed down the toilet for all the good they do. Take Coca Cola for example. Coke spent $2.9 billion on advertising in 2012. Everyone knows the brand and what the product tastes like. I wouldn’t drink Coke unless they paid me. Their ads certainly won’t make me like Coke any better or make me switch from Dr. Pepper.

While the Lance Armstrong doping scandal is insidious, I’m more upset by the money the USPS wasted in sponsoring the bum to begin with.

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One Comment leave one →
  1. Anonymous permalink
    July 7, 2016 3:27 PM

    ” United States Postal Service lost $15.9 billion in 2012 yet still found millions of dollars to sponsor Armstrong’s cycling team” . No, they stopped the sponsorship at the end of 2004.

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